SEO, if done effectively, can bring in a lot of so-called free traffic. In addition, it can increase the effectiveness of other marketing strategies and impact every stage of the marketing funnel. If you want to start with search engine optimization and leverage the power of SEO for your startup, you’ve come to the right place. Below you will find proven strategies to get you off the ground.
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Focus on Local SEO
Finding local customers who are willing and able to shop online doesn’t have to be a difficult process. For a relatively new business, this can be achieved with local SEO.
Your website traffic can skyrocket if you implement the right strategies to improve local search engine optimization.
On the other hand, if your site is not optimized for local search, you will face competition from companies and websites located in your area. This will negatively impact your chances of ranking high in your particular field.
When you optimize your website for local SEO, it is more likely to rank higher. This leads to higher click-through rates. This, in turn, leads to an increase in the number of visitors that come to your site.
If you can’t handle it yourself and your company is headquartered in Philadelphia, hire the best SEO Company Philadelphia can suggest your smartest option. Local SEOs are familiar with the requirements that must be met in order to rank high in a given locality.
Whatever you do, don’t forget that local SEO is a smart way to optimize for search engines when you’re just getting started. Especially when you don’t have the necessary funds for global SEO.
Download Speed Optimization
No matter how well written your articles are, how great your layout is, or how much work you put into marketing, if your website takes too long to load, you are losing potential customers. In this case, try using Hosting server on SSDCDN plugins and a smooth theme to make your site load faster.
It would be great to find a solution to track page load time. If you have such a tool, you will be able to determine if your settings have any effect.
Post long articles
Anything over 2,000 words is generally considered a long article by people. And longer pieces of content are more likely to rank higher in search results. Content between 2000 and 2450 words usually appears in the first and second positions of search results.
What’s more, inserting terms and phrases with a difficulty score of less than 0.5 increases your chances of appearing in search results.
Internal linking
Internal linking is the practice where you strategically place links that direct users from a piece of content you create to another piece of content located on your website.
In terms of leveraging the power of SEO, this brings your blog posts together. Thus, they can share each other’s powers. The keyword ranking for all related blogs goes up when Google crawls your website and notices that Blog X links to Blogs Y and Z.
Even the best blog posts can have little authority without internal links, especially on newer websites. For every post you write, you should usually link to at least two related blog posts on your website.
But that’s not all. Be sure to visit old blogs and provide links to new ones, while keeping them up-to-date. Again, this tells Google that you are an expert on a particular topic. Because you are creating content that touches on similar topics from different perspectives.
Guest posts
You can write content for another website to be published as a guest post. The goal of guest posting is to increase your reach and get backlinks. These are links from the publisher’s website to your own. Google treats the backlink from your guest post to your website as a domain relevancy or authority recommendation.
As with internal links, the best way to do this is to guest post on websites that are linked to your own in some way. This is especially true for topics that you usually cover on your own.
For example, it doesn’t make sense for a law firm that specializes in intellectual property cases to guest post on an auto parts blog. But publishing a guest article on a site where they write about legal software is a great idea.
Final words
Finally, it’s worth noting that harnessing the power of SEO is an ongoing process. This is not a plug-and-play game and you should not expect fast results. So don’t just install it and forget it. Instead, work on your SEO efforts, be patient, and the results will come.
