Running a small business today is not easy. When the economy is in the midst of a midlife crisis and everything else is vying for the spotlight at the same time, it can be difficult (or scary) to even think about how best to market your brand to potential customers. But for many small business owners, the ability to stand up and solve problems face-to-face comes with territory. One surefire way to make your business stand out is to use customized water bottles for promotions. In this article, we will explain why water bottles are a great promotional item and how to make them work for you.
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Cost of water bottles
Water bottles are trendy, fun, functional and can change people’s lives. Everyone needs to drink water! Water bottles are a valuable promotional tool for one simple reason: people use them every day. How often have you seen someone walking, driving, playing or doing something else with a bottle of water nearby? There are many!
Apart from their practical purposes (people need to stay hydrated, especially when they are on the move), water bottles have huge marketing value. First, it is the promotion of a healthy lifestyle. This can go well with your brand and drive potential customers to your business. Offering environmentally friendly and without BPA Water bottles can be even better for your brand image because they show that you care about the environment and the consumer.
In addition, water bottles last for a long time (usually several years) and can spread your brand logo, slogan or message anywhere. This ultimately contributed to the promotion of your company’s brand and ultimately greatly increased your brand awareness over time.
customize them
To get the most out of using water bottles for promotion, you need to customize them. Some of the best water bottles available on the market today are custom made. Whatever you do, don’t forget to put your logo on every water bottle you order. Otherwise, you won’t be able to use a custom made water bottle when you deliver it to your customers.
Offering a wide range fantastic custom water bottles can help you promote your brand effectively. Be sure to include your company name, logo, and relevant contact information on the bottles. That way, when other people see your customers drinking from the bottle, they will notice your brand. Find ways to make it stand out with different colors or styles. When others see the logo, they may be more inclined to patronize your organization and become customers at some point in the future.
Offer variety
Like many other items, water bottles come in a wide variety of configurations and styles and are made from a variety of materials. Here are just a few of the most popular content:
- Stainless steel
- vacuum insulation
- Plastic
- Cup
- Aluminum
Each has its pros and cons. Stainless steel is fantastic because it’s easy to clean, durable, and easy to insulate. vacuum insulation Water bottles are great for hot or cold drinks. Glass tends to make things taste better. Aluminum is strong and plastic is inexpensive. It ultimately depends on which demographic you’re targeting to market your water bottles to, but you can find plenty of leverage with the different types available.
In addition to materials, you want to offer different types of bottles. There are sports bottles, drinking bottles, straw bottles, wine bottles, glasses and many other types of bottles that can satisfy your customers. And when you’re deciding what types of bottles to sell, don’t forget to offer a variety of closures so your customers have a wide choice. And if you want to really have fun, you can always sell a water bottle with speakers or built-in lights (yes, they exist!).
sell them
Selling your water bottles makes the most sense, especially when they are fully customized to promote your brand. As we have seen, people love water bottles. They are just a great gift and tool. Selling them can benefit your business. Since you already customize them and offer a wide range of options, you give your customers enough leeway to find what they like. With your logo, you increase brand awareness.
But selling at a reasonable price can also generate interest in your business. Especially if the bottles offer exceptional quality. Customers may be more inclined to buy a bottle from you because of its quality and cool design than the competition. Also, consider the return on investment for custom water bottles. The size of the market for refillable water bottles is huge and the ones you sell in your business can be easily bought in bulk at wholesale prices. This means more value for your company and your customers. Plus, a much better long-term ROI than many other similar products.
Give them back
Using water bottles for promotion makes a lot of sense, but sometimes you can’t go wrong with giving away gifts. Whether it’s on social media, at a trade show, or as a gift to your guests, giving away your custom water bottles can be just as profitable as selling them. People love free gifts from time to time. This helps create camaraderie and creates buzz for the company. It can also work well as part of an overall guest rewards program.
They are also great for social media contests. This is a way to quickly attract a large number of people by offering a worthy gift. Whichever route you choose to distribute your water bottles, you can take advantage of a great promotional tool by providing a valuable drinking vessel to both current and future customers.
