So you’re thinking about hiring a ghostwriter. It can be a great investment to save you time as a busy entrepreneur, build your credibility, and get expert support in what may not be your strength or priority. Before diving in, there are a few things you should consider. After all, your personal reputation is at stake. Here are a few key things to think about before you start working with a ghostwriter to grow your personal brand.
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Decide on your goals
Chances are there is something that influenced your decision to consider a ghostwriter. Maybe you find it difficult to write, you have no idea what to write about, or you realize the importance of it, but you just don’t have the time. Whether one or all of these resonate with you, this is only one part of your goal setting. You have identified the reason why you are not going to write on your own. But why do you want the content to be there in the first place? Perhaps you want to attract more clients or investors, make yourself known to potential employees, or pay the community. Whatever your goal is, make sure you and your ghostwriter agree with it. Starting with the “Why” behind the work will help focus your writing on getting closer and closer to your goal.
Your personal brand goes hand in hand with your purpose. What should come to mind when others hear your name? What do you want to be known for? This is something you should consider before meeting a ghostwriter. This will be an important aspect of the content fundamentals and key topics that the ghostwriter writes about. For example, if you are a personal finance coach and want to become a leader in the field, your content strategy could include stories from your own personal finance journey, financial literacy tips, investment tips, money-saving hacks, and side job ideas. to earn money.
Provide resources
Good ghostwriters will ask leading questions and encourage you to delve deeper into some of your experiences. A series of your 5-minute conversations could very well turn into several blogs or social media posts for several months. While these conversations provide a great foundation, consider if there are any resources you can share with the writer to give them a better understanding of your mind. Maybe it’s some industry resource you refer to often, an industry expert you look up to, or a list of random ideas and thoughts that have crossed your mind over the years. What may seem common knowledge to you may not be clear to someone without your industry experience.
In terms of experience, it can be advantageous to hire a writer who doesn’t have a lot of experience or knowledge in your field. This will give them an unbiased and unique perspective on the subject. Also, it helps them to reinforce the text to make the content logical.
Consider different environments and workloads
You can hire a ghostwriter to write a book, blogs, social media posts, and more. Ideally, your guest writer should have experience in the environments in which you are interested in developing your voice. If you hire a guest writer to write articles for your blog, does he or she also have experience writing social media posts? The same person can save a lot of time by breaking up your blog posts into shorter content for your social feeds than if a different set of eyes were re-reading the blog from scratch.
If you get support with LinkedIn and Twitter posts, do you want a ghostwriter to schedule and publish posts for you so you don’t have to worry about forgetting to post? Are you busy? Then this might be a good idea. If features aren’t an issue and you just don’t know what to post about, or aren’t a strong writer, you might just ask for a post document so you can post posts yourself.
Remember Commitment
Sometimes you run into a great writer who just doesn’t get along with you. They may not like to write about topics that interest you. Or you may realize that the tone of voice doesn’t match your vision. That’s why it’s always good to start small (one month). Or start with a small volume commitment (one or two blogs or five to ten social media posts). Thus, you can ensure smooth operation. Both parties are happy with the agreement.
While it can be frustrating to trust someone else to write on your behalf, you can take some comfort in the fact that most writers love what they do and are very good at it. Keep these considerations in mind when you start a conversation with potential ghostwriters and look for fits good to help you develop your personal brand.
