Starting a business? Why You Shouldn’t Ignore Your Online Presence

launching a business

Did you know that the average Internet user spends about 7 hours online every day? When the Internet is so effective in capturing the attention of billions of people around the world, you cannot lose sight of its potential for your business, especially when you open it.

In today’s digital age, building an online presence for your business is critical. Are you opening a physical store or e-commerce platforman online presence increases your brand’s reach, visibility, and reach.

Unlike other traditional media, the Internet never sleeps. Your target audience can search for your products and learn about your business at any time of the day thanks to the Internet. For this reason, you can take business course improve your skills and make your business more popular. Moreover, the business is not bound by geographical boundaries. Your online presence can easily transcend these limits and allow you to reach a wider market.

Whether you’re starting a new business or running an existing venture, building an online presence should never be an afterthought. In this post, we share proven strategies for building and expanding your brand’s online presence. Let’s dive in.

Functional website design

A website is essentially a 24/7 showroom, billboard, and catalog rolled into one. Did you know 85% of consumers do online research before making a purchase? And that includes visiting the brand’s website.

So you can imagine the impact of a poorly designed website, or worse, not having a website. A website plays an important role in presenting your business on the internet. Without a website, it can be difficult to build credibility and build trust.

A great website offers the best functionality and aesthetics. From loading speed to easy navigation, make sure your website promises a great user experience. In addition, your website should also have the necessary whitespace, legible typography, a suitable color scheme, and other design elements.

Considering that more than 90% of the world’s population uses a mobile device to access the Internet, when developing a website, one should not forget about adaptation for mobile devices. Make sure your website looks good and works properly on all types of devices when starting a business. If you are unfamiliar with website design and development, it is best to hire professionals to Web Design Ottawa.

Implement SEO Best Practices

Your online presence will not grow without search engine optimization. SEO is a very effective practice for ensuring that your business ranks high in search results. From creating keyword-driven content to optimizing various web pages, it’s time to invest in SEO best practices.

It would be unfair to expect quick success with SEO. Focus on consistent and focused SEO efforts and watch your online presence thrive.

Use online directories

Online directories are one of the main pillars of your brand’s online presence. Listing your business on online directories has many benefits. When customers are looking for information about your business, the business directory quickly provides relevant information. These listings also increase your business’s search visibility in a cost-effective way.

Google My Business and Yelp are two of the most popular online directories. When creating your listing, make sure you include all the necessary details such as website link, photos, contact information, opening hours, etc. You can also search for specialized directories that target your market niche.

Don’t underestimate social media

Social media is just as valuable as your website for building your brand’s online presence. The best thing about social media is that it’s practically free, at least when you’re just getting started.

There are several social media platforms – Facebook, Instagram, Twitter, Quora, tik takand LinkedIn are just some of them. We suggest choosing the platforms that are most relevant to your brand and target audience, rather than spreading your resources too thin.

Consistency is the key to engaging customers on social media. Create a content calendar to help you post regularly and engage with your audience.

Collaborate with influencers

The fierce competition on social media can make it hard to get attention for your brand. Fortunately, you have the opportunity to collaborate with authors who have regular subscribers. Partnering with influencers and content creators is a great way to quickly reach your target audience, build brand awareness, and grow your following.

Offer Social Assistance to Clients

Running a business doesn’t always go smoothly. Despite your best efforts to provide high quality products and services, there will be times when customers will be dissatisfied with your business.

Dissatisfied customers are not shy about leaving scathing reviews expressing their frustration. But instead of ignoring these negative reviews, it is better to address them and provide a satisfactory solution.

If some customers have left negative comments on your social media post, deleting them won’t get rid of the bad press. In fact, trying to sweep the situation under the carpet can only make things worse.

Instead of leaving negative comments unanswered, you should apologize and ask the client to share their experience with your business. Accordingly, a way should be devised to remedy the situation. This may include offering a refund, product replacement, or store credit.

Add a business blog

Adding a blog to your website is a great way to offer something of value to your audience and encourage them to visit your website. Create carefully crafted blogs on topics your customers find relevant and interesting.

Encourage customer reviews

What do you usually do when you search for a product or service online? Whether you’re hiring a lawyer or buying earrings, you’ll likely read customer reviews before making your final decision. According to Trustpilot, almost 9 out of 10 clients check reviews before buying.

As such, customer reviews are an important aspect of your online credibility and presence. That’s why it’s important to encourage customers to share their feedback on your products and services. Positive reviews not only encourage potential customers to trust your business, but also improve your ranking in Google’s local search results.


An online presence is essential regardless of industry or business model. A strong online presence can do wonders for your brand when starting a business. This is a powerful resource for reaching a wider audience, building trust and increasing engagement. While the above list of strategies is not exhaustive, this is a good place to start.


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