Do you have a startup? Do you need a marketing tool that doesn’t cost a lot of money? Have you wondered why your company should use the Results Planner? Let’s take a look at this tool that can help startups and small businesses with limited resources.
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What is a performance planner?
While it’s not a physical planner to record all of your work and to-do lists, it’s more of a Google digital marketing tool that works with others like AdWords. This is to make it faster and easier for businesses to place their marketing on Google.
The incredible thing about Performance Planner is that it allows you to predict ads across various marketing campaigns and search queries and uploads data every day. After that, it simulates important announcements that have been appearing for several days. This allows the user to get an idea of their marketing as well as various factors to consider such as competition, past performance, your results for the year, and more.
Why use it?
So why should your company use the Results Planner? Using the Results Planner is a great way to make sure your online marketing costs aren’t costing you. In addition, he can give advice on how to balance your budget.
The performance planner uses what is called machine learning. This requires a process of collecting and researching data in order to make the best decision. Machine learning helps employers make possible changes and support marketing within your grandiose company vision.
What makes it so effective is that it can:
- Use machine learning to get the most insight into your marketing campaigns.
- Helps with marketing campaigns according to your budget.
- Sees campaign opportunities for seasons.
- Gives different scenarios for different results, allowing you to experiment with what you think works best for the company.
How to set it up?
You’re in luck with where to find the Results Planner because the useful tool is right in your Google Ads account. He will then immediately begin selecting campaigns that match his requirements. If you don’t see any marketing content, then you don’t qualify.
There is a list for eligibility that you can check on the Google help site. But all you need to make sure it works is:
- You get over 3 clicks every week.
- Using bidding strategies for example, manual or optimized CPC.
- Got 1 conversion in the last 7 days.
- Works for at least 3 days.
If you are unable to use the Results Planner, it may be because:
- Ads are shown for less than 3 days.
- You don’t have clicks or conversions.
- Campaigns removed.
- Use of the general budget.
The performance planner creates two resources for you. One of them is called the Plan Summary, which lists the highs and lows of your campaign performance. The other one is called Ads Editor. This is the file you upload to the Ads Editor, which allows you to make changes to things like the budget.
In total you get:
Pivot Chart: A simple chart that tracks your performance. There are settings that allow you to see the intended future.
Comparison table: This table focuses on costs as well as data collection. This greatly simplifies the process of seeing the high growth of your marketing campaigns.
Compare tab. Finally, this chart lets you keep track of your settings, including those you’ve previously made for the future as well as those you’ve made in the past. Like the other two above, it’s easy to read.
Why should your company use the Performance Planner? Performance Planner is an easy to use digital marketing tool. This is a great way for those who are just starting their startup or just have a small limited business that has been around for a few years. Also, because this tool is on Google, it’s easy for teams to be on the same page and work on projects together.
Consider using this tool for your own business. If you have a Google account, then you almost already have one! Use all the tools at your disposal, especially those that can be of great help to you in the future prospects of your business.