A True Reality of Startup Business ideas
Nowadays , it is not uncommon to start a business with only their own capital, that is, own money.
Government funding supported several start-ups called funds, credit guarantee funds, including loans, external investment, such as angels or venture capitalists, there is and the support of an organization that helps the care and investment incubator and accelerator for businesses with external funds, not his money It is more common to proceed. Go to meet these third parties, pitching ( to announce a business plan in front of people ) Once the hearing is most commonly expressed ” There is no reality in the business “ is said.
I’ve been worried for a long time, and prepared duffle few minutes to hear your presentation is not feasible, mad eccentric, and, embarrassed, and accentuated infringement of the accused for nothing. However, in the case of a business that listens to such criticism, it is often the case that there is no real reality. In this article, the ” reality of the business idea , let’s think about .
1. Reality is not about the idea itself.
The so-called ‘Moonshot thinking’ Let the absurd idea called olryeotdago your left.
Suppose, for example, we will send people to Pluto, or we will alleviate global warming by collecting all the greenhouse gases, or we will give free living expenses to all the poor. I don’t know if this is enough to say that there is no reality, but even this idea doesn’t seem to be unreal in itself .
Commissioning Mars manned exploration or collect marine litter, greenhouse gas capture technology R & D that companies receive hundreds of one hundred million won investment over the companies is even called the idea itself is a science fiction class means.
2. The problem is yours and your preparation
Let’s say you are an investor. A 20-year-old freshly graduated high school student wants to invest in a chicken house in the neighborhood. What would you tell ?
The domestic chicken house is two more than a million. So the idea itself is not without reality . In addition, there also is active neighborhood commercial areas, but also realistic problem Who is who it claims, is whether and how ready.
10 absurd stories motivation to send a manned spacecraft to Pluto, even within a year, if Steve Jobs ‘ bold plan ‘ will listen to spur called . However, if ordinary people like us say this, they will be crazy .
Likewise , if a 20-year-old who has no social experience and no money saved sets up a chicken house, we will laugh at the reality .
But the twenty-year-old young man who is a cooking school , and first since the chicken franchise as well , learned to work around with the famous chicken house, chicken house and what if even the fact that the father ? Our attitude toward this friend will change .
Also, how many floating populations in the commercial area I think and how many residential areas and delivery areas in the background ? What if you were accurately calculating your rent deposit, right , monthly rent and maintenance costs ? And if you can understand at a glance how much sales of existing franchises and independent chicken restaurants are different , taste, service , and price policy are different , and what areas customers are disappointed with ? We will listen more to this friend’s story .
In addition, if you understand the difference between a failed and a successful one of the existing chicken restaurants … your desire to invest will spring up. There is a special recipe developed by the research yourself, danda also been tested in the field Customer. During the period of project preparation Chicken ‘ muk-bang,‘ We operate Youtube subscribers in the 5 to say is more than twenty thousand people. Then we will immediately consider how much to set the equity valuation. ( The average expected return of the chicken business is low, so it would be difficult to evaluate it greatly .)
3. How to understand the reality, not the ideas, issues of preparation and whether
The idea is to tackle the reality of the fact that the idea is not its own, will run on the idea and founder of experience and preparation of the founding team is.
If you don’t want to be told that there is no reality, you should be able to speak at least the elements below at an investor meeting or pitching.
|△ I realized with my body what the customer’s real needs were.
△ It is clear what attributes and products should be provided when the needs are specified.
△ We know what capabilities and essential elements are necessary to implement products/services.
△ Knows how to have or secure the resources to implement the competency and essential elements.
△ The product/service is implemented at the minimum level and has data tested in various forms to customers.
△I thought about the discrimination against the existing methods of satisfying the same needs of competitors, substitutes, or customers themselves, and I have the ability to put them into practice.
△I have an upgrade plan for commercial sales, and a substantial portion of the plan has been verified.
Recently one person that prepared the foundation for the marketing year close , ” we will proceed discriminatory marketing on Facebook, collect customers ‘ listening to the experience that can illuminate only as absurd . The more you say this, the less credibility you have.