The COVID-19 crisis has changed the business world in just a few months, leaving few companies unaffected. While different organizations have used different ways to cope with the economic fallout, some have managed to stay afloat by sticking to their positions. Playing to their strengths is difficult.
In difficult times, it can be tempting to turn things around and forge a new path for your business. While this may work, the reality is that most companies cannot afford to quickly restructure their business model. Leveraging the strengths of your business in times of uncertainty may seem risky, but it’s the best option in the long run.
Playing to Their Strengths
Admittedly, staying in your lane during times like these is easier said than done. But a few businesses have found ways to do just that—and are thriving. Here’s how:
1. Focusing on Delivery
People are hesitant to go out, and it’s easy to see why – even the simplest trip to the grocery store can come with unwanted risks. Countries and states are canceling self-isolation orders, but many consumers are in no hurry to leave. These conditions have created an environment in which delivery-focused businesses can thrive. While big companies like Amazon continue to thrive, the space has opened up for smaller players to come forward as well.
One example Nurks, a telemedicine company that offers prescriptions, such as birth control, delivered right to their patients’ doorsteps. Medical offices and pharmacies are some of the places hardest hit by COVID-19. As a result, patients are looking for options to get the medication they need from the comfort of their homes. Nurx gives people the opportunity to consult with medical professionals and get the necessary prescriptions online. The brand promotes a much-needed service while sticking to the core direction of its business.
2. By Connecting Separate
As soon as families were separated and parties were cancelled, people tried to communicate virtually. No platform can perfectly recreate a personal experience, but some have become successful overnight. While companies like Zoom dominate the headlines, they’re not the only ones helping people stay connected.
Discord, one of the most popular text and audio communication platforms, has recently introduced a new video conferencing tool. The goal of Discord is to facilitate casual conversation. The inclusion of a video chat feature that lacks some of Zoom’s formal features allows users to stay connected without betraying the company’s mission.
3. Promoting Cloud Services
As businesses consider the future of their brick-and-mortar offices, work-from-home models are becoming the norm for many. While workers may appreciate flexibility, a fully remote workforce poses challenges for businesses, the biggest of which has to do with managing digital infrastructure. In the office, all computers are on the same network, protected by a central cybersecurity platform. What happens when the office goes home?
For several companies, cloud management company Flexera is the answer to this question. A recent Flexera survey found that 57 percent businesses are using cloud services more than they expected. This can result in a significant load on the connection. By offering a platform to facilitate remote IT work, Flexera and its competitors have played a pivotal role for many enterprises making the transition.
4. Making Life at Home Bearable
Back at home, employees will look for ways to create a proper work environment. Most offices are loaded with amenities and tools that make any work day much easier. However, your workers are probably not in their homes. Getting it right is critical, especially for employees who are long-term committed to remote work.
Vari was one of those who want to improve their home office. Vari products are transforming from seating tables into standing tables and back. Workers choose the position they prefer at any given time. Different employees need different things to be successful outside of the office, but the right desktop is critical.
Not every company will be able to make the most of its strengths today, but it’s impossible to predict what will be around the corner. By focusing on what makes your business different, you’re ready to capitalize on what’s next.