Digital Marketing Tips to ‘Get Through’ Your Teenage Customers
Marketing to teens is very difficult. Because teenagers are fickle and demanding, they can quickly lose interest after showing interest in clothes, electronics, and social media platforms.
However, the situation has become even more difficult in recent years as social media and shopping sites overflow. It sounds like there are more windows and opportunities to communicate with teenagers, but it can be a nightmare if your marketing budget and resources are limited. Which sites are you investing in? all? part? If so, what site?
Unfortunately, there are no secrets to entice teens (of course, until very recently Abercrombie & Fitch seemed to know the secrets). However, there are ways to increase the likelihood of delivering your marketing message to teens.
Also Read: Marketing Tips for Small Business
Following are 9 digital strategies selected by experts to help teenage consumers see well.
1. Work directly with teens. Julia Benben, director of marketing at Freetoes, a toeless sock company, advised “work directly with the most communicative and trendy people among teenagers.” The founder of Fritoz was also a teenager when he started the company. “If you’re selling things to teenagers, get an ambitious teenager to join the team as an intern or part-time student and make a meaningful contribution. Both parties will learn a lot,” Benben said. (At Fritoz, the founder is CTTO (Chief Teen Trends Officer)).
2. Choose an appropriate brand ambassador.“Don’t look for brand ambassadors on the stage in Hollywood or Madison Square Garden,” said Tim McMullen, founder and CEO of advertising agency Redpepper. “Today’s teens aren’t as heavily influenced by celebrities as they used to be. Instead, they look for consumers on the web that fit their brands and find social influencers,” he said.
“Youtube is the most popular social channel for Gen Z, and it provides a complete native experience for those who have a paying influence,” McMullen said. “Teens follow a trusted online personality just like they do with popular kids in school,” he added.
3. Would hang out where they hang out. Daniel Willie, CEO of Sway Group, who creates programs using influential people, stressed that “to reach out to teens, you have to coexist wherever they work.” “They can be found on Instagram, YouTube and Vine. They don’t look for content or relationships on Facebook, so brands need to develop campaigns that fit their spending habits,” Willie said.
Sammy Rock, digital strategist at Canopy Labs, an analyst firm, said:
“With teens moving away from the old-fashioned Facebook world and moving to new Tumblr, Snapchat and Instagram, brands need to devise a marketing strategy for these platforms,” Rock said. Marketing on social media sites has additional advantages. “You can add a link to a product picture to get viewers to buy the product on the spot,” Roc added.
In addition, Mahogany Beckford, director of marketing at Schmid Manufaktur, a German high-end footwear company, publishes content on social commerce sites managed and shared by users such as fancy.com, lyst.com and polyvore.com. He advised that it is also good. The advantage of sharing on these sites is that “the word of mouth spreads thanks to the visual strength,” Beckford said.
4. Give it a special feeling. “Teenagers crave confidence and always want to be noticed,” explains McMullen. “Sometimes, just with a special social engagement, I feel special.” There is,” he added. Also, if you have a lot of followers and are influential, you can exert even greater influence.
5. Enhance publicity and support in line with teens’ shopping season. In the United States, for example, May and June are shopping seasons for teens. “During this period, there are many events, such as graduation parties and graduations, and at this time, you are concerned about your appearance,” McMullen said. In late summer, vacation ends, so I go shopping again. Therefore, you can enjoy special benefits during the shopping season through promotions, sales, new product launches, and marketing.
6. Deliver age-appropriate messages. “If you want to sell things to teens, start a creative campaign with teens,” said Fritoz’s founder, 13-year-old Caitlyn Rohr. Lore thinks that if the subject is too broad, everything will be lost. For example, “if you’re modeling a 13-year-old girl, 8-12 year olds will be interested, but the 13+ year olds will not,” she explained. Likewise, she stressed, “Teenagers generally want to grow up quickly, but don’t want to say that’older women’ [over 25] are cool,” she stressed.
7. Avoid hard sells and do not disparage. “Avoid shameless sales,” Rohr urged. “Lifestyle ads with products are far more effective than product-centric ads,” she said. “Teenagers want to see what they actually use and look great, rather than explaining how great their products such as shoes, hats, clothes and accessories are,” Rohr added.
“The key to marketing teenagers is not to disparage them,” said Greg Rudolph, CEO of Board Blazers, which specializes in LED-lit skateboard and scooter lighting. “Our products are aimed at teens, but marketing doesn’t notice that. Teens are young adults, so you have to treat them accordingly. You don’t have to be too cool. You just have to be fun and modern,” Rudolf said.
8. Invest in image. Nina Hale, founder and CEO of digital marketing agency Nina Hale Inc. said, “Not only are many teen-centric platforms (Snapchat, Instagram, Tumblr), but also a variety of consumers, including teens (Pinter Rest) especially focuses on images.” That’s why creating a solid visual pool is an ideal way to reach your audience, and you can use these [images] on Facebook and Twitter, she added. “These days, you must have an image to attract attention, so strong visual marketing is important,” Hale emphasized.
9. Consider mobile.“According to eMarketer, the growth of smartphone users is enormous and will continue to grow among teenagers, according to eMarketer,” said Austin Paley, corporate marketing communications manager at full-service digital marketing agency Blue Fountain Media. I do” he said. Hence, he stressed, “Companies must also offer branding services on mobile devices through mobile apps or mobile-friendly websites.” “For e-commerce stores or budget-hungry offline stores, a mobile app is a must, but a mobile-friendly website is a good choice for small-budget businesses