How to Improve the User Experience on Your Company Website

Delivering a well-rounded user experience is a critical aspect of what makes a website shine out among the competition.

The modern digital landscape is rife with company websites looking to get ahead, and to ensure that your own virtual storefront is not obscured in their shadows, caring for the user experience from start to finish is vital.

If you were thinking about giving your webs a design overhaul, or simply wanted to make it more accessible in order to grow your customer base, here are some important tips you may want to think about.

How is the User Experience Defined?

Even before someone visits your website, the quality of their experience is starting to take shape. For example, this could pertain to how easy your site is to find and the wording used to entice the customer when it first appears in the search engine.

As they navigate around your pages and hopefully purchase what you aim to sell, you are essentially inviting them to experience your company in a virtual capacity. At its most basic, the user experience is simply the time that your visitor will spend on your website, and even after they make a purchase.

Easy to Navigate

One of the most infuriating parts about online shopping is perhaps stumbling across an incredibly difficult website to navigate around.

Whether this is because the page’s directories are unclear, there is not enough signposting, or there is too much distracting imagery on the site, there are many factors that have the potential to harm the user experience.

Making your website as easy to navigate around as possible is essential, as this can help to direct the customers to your products or services while ensuring that they do not become frustrated during their time spent working with you.

An Interesting Development

Be it the tone of voice, unique images, or custom code that alters the behavior of the text on the site, making your pages interesting is crucial in holding the visitor’s attention.

This can be difficult to get right without a vision of what you want your brand identity to be or if you lack the specialist technical knowledge to get the job done.

However, there are many ways around this, and if you have a WordPress website then speak with a WordPress agency to help you out should you need some expert guidance on the matter.

Less is Sometimes More

Overly messy websites can often put visitors off before they even have a chance to work their way around your site.

Less is sometimes more in this regard, so making sure that you have not overloaded your pages with content can help you to present a more authentic, streamlined, and modern aesthetic.

Work on Loading Times

Long load times can lead to some frustrated customers, but thankfully, it can be fixed by adding some site extensions, clearing your cache, and reducing the amount of complicated coding.

With a little spring cleaning and a mindset that puts the customer first, the user experience can be drastically improved, hopefully helping your sales figures rise through the roof.