Why your medical brand should be on Instagram

healthcare brand

If you’re trying to find the best social media platform for your healthcare brand and business but can’t make up your mind, don’t worry. You’re not alone. It can be difficult to decide which one is best for you and your company.

In this article, I will tell you why Instagram is the best option. It is easy to use, has a wide range of features and is ideal for businesses of all sizes. Plus, it’s a great way to connect with your customers and build relationships with them.

Why Instagram?

Below I will explain why. But first, let’s talk about how big Instagram reach is. According to Business Insider, over 50 million businesses use Instagram as their advertising platform. It’s huge!

These companies post over 95 million images daily. And the average Instagram user spends a whopping 23 minutes every day on the platform. This means you have an incredible opportunity to reach thousands of potential customers and build meaningful connections with them.

The power of visual content

This is not just a trend. Did you know that Facebook spent $1 billion to buy Instagram? And they did it because they knew how powerful Instagram was. They were right! 35% of American adults now use Instagram, and that too with watches.

Instagram users are also more engaged than Facebook users. And they are more likely to buy from brands they follow. We are programmed to respond to visuals, so companies using visual content get a greater ROI.

In fact, articles with images get 94% more views than articles without them. However, it’s not just about pretty pictures. The right visuals can tell a story, evoke emotion, and even change people’s behavior. This is powerful stuff.

Building trust and credibility

The goal of any business is to build trust with your customers. Visual content facilitates this by building credibility and credibility. According to Hubspot, 83% of consumers believe that visual marketing increases trust in brands. Also, you will see a higher engagement rate with visual content compared to plain text.

As the marketing industry continues to grow, so does the need for reliable and trustworthy marketing agencies. With so many options to choose from, it can be hard to know who to trust. Look for cannabis marketing agency which has a large number of social media followers and positive reviews online. Thanks to their experience, you are sure to be able to quickly reach a wider target audience.

Increasing brand awareness

When you work with a marketing agency, the focus will be on building your brand awareness. Your goal is to make your company known to customers, and that starts with building trust with potential customers. A reputable agency will help you achieve this by establishing an online and social media presence.

Instagram is perfect for your healthcare brand for several reasons:

  • It’s visual: Instagram images are eye-catching and easy to follow. This is a huge advantage for healthcare marketing because you can show your customers what you are doing without overwhelming them.
  • Mobile first: In 2017, Instagram was the fastest growing social network for mobile devices. This is a huge advantage for medical brands because most patients use their phones to find medical care.
  • It can be shared: In 2017, Instagram users shared more than 4 million photos and videos daily. This is a huge benefit for medical brands as it is another way to get your content out to potential patients and customers.

He invites participation

In 2017, Instagram users spent an average of 21 minutes on the platform each day. This is a huge benefit for medical brands as it gives them more opportunities to interact with potential patients and customers. So how do you use Instagram to promote your healthcare brand?

  • You want to make sure your Instagram account is optimized for mobile devices. This is important because the Instagram algorithm prioritizes content created for mobile devices.
  • If you have a website, it must also be optimized for mobile devices.
  • It’s also important to make sure your profile is complete. You must also include a link to your website or other social media accounts.
  • When you create your bio, don’t just say what you do and don’t stop there. Consider including a call to action, such as asking people to follow your account for more information about the services you offer.
  • If you are posting a photo of a medical procedure, make sure the patient’s face and any distinguishing features are blurred or cropped. This will prevent them from being identified by their friends and family.

Instagram is universal

Instagram is a versatile platform that can be used to share photos, videos, and stories. Healthcare professionals can use Instagram to share educational content, connect with patients, and promote their brands. Instagram’s unique features make it incredibly easy to use. Posting an image or video takes just a few seconds and can be done right from your phone. Instagram does not require complex features, so it is much more intuitive than other platforms.

Users can easily post photos and videos with the click of a button. The social media platform also allows users to edit their content with filters that make images and videos look more professional.


It’s important for a healthcare provider to be where your patients are, and these days that means being on Instagram. Medical brands that want to stay relevant and relevant to their patients need to have a strong presence on the platform. Instagram provides an opportunity to connect with patients in a more personal way and build trust through social approval.

While getting started on Instagram may seem like a daunting task, the bottom line is that it’s worth the effort. By creating compelling content and using relevant hashtags, you can reach a whole new audience of potential patients and take your healthcare business to the next level.


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