Bang’s CEO is American entrepreneur, businessman and philanthropist Jack Owok. Jack Ovok was born in the United States on June 15, 1961. He is best known as the chief executive officer of Bang Energy, a subsidiary of Vital Pharmaceuticals.
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Jack Ovok enrolled at Florida Atlantic University, the same college that comedian Carrot Top attended. Ironically, Ovok was already born into a family of entrepreneurs, but he became an entrepreneur at a later age.
Early in his life, Ovok began working as a high school science teacher. He taught six different science classes, as well as English and health, and held an internal suspension for nine years. During his tenure, Ovok began to develop good eating habits as well as exercise programs to reach his peak form. Ovok says he does things differently, basing everything on science.
With his clients, he kept detailed information about their nutrient profiles. He noticed that in one month, a group of clients did not lose body fat despite their hard training and food intake. He changed the variables in his training regimen and nutrition and noticed that they needed an egg white replacement. In the early 90s, the only egg white protein was an egg white supplement, which was consumed twice a day. Owoc tested the egg supplement and found that it contained ninety percent maltodextrin, ash and moisture, but no protein.
Ovok was furious about this, but it got worse when his best friend, a professional basketball player, got an egg supplement with Ovok’s encouragement. The football player has a serious allergy to milk protein, he began to choke, almost dying. Fortunately, his wife saved him and took him to the hospital. Owok took it upon himself to introduce a nutritional supplement company to the media, and one of them even closed down and went out of business. He then went on to research and work on supplements that had a real impact on people. To this day, they continue to test their products non-stop at VPX/Bang/Redline headquarters.
Starting a business
Jack Owok founded Vital Pharmaceuticals in 1993 at the age of 38. Ovok worked hard to achieve his goals. At one point, Bang’s CEO even slept on an air mattress, which shows how hard he worked for them. Owoc set out to “produce the highest quality nutritional supplements on the market, backed by scientific research.”
He wanted the supplement company to set high production standards because he was tired of “the lies and deceit used by unscrupulous supplement manufacturers to purposefully deceive consumers.” Owoc takes all of this very seriously and wants Bang Energy to operate like a pharmaceutical company and live up to its standards. This is why VP(X) stands for Vital Pharmaceuticals, where X appears lower than VP, similar to how it appears in RX.
Thanks to the nutritional properties and claims of Bank Energy, the drink has become wildly popular. Bang Energy has also used VPX Redline for fat burning. It was available as Xtreme, RTD and Redline Liquid Caps. The Redline RTD will stop being sold when Bang Energy becomes clearly more successful in 2011. Bang is now one of the top five most popular energy drinks in the US.
They now produce a wide range of caffeinated and decaffeinated beverages, vitamins, pre- and post-workout supplements, and more. They even have their own line of clothing, shoes and accessories.
Jack Ovok married Meg Liz Ovok, Senior Director of Marketing at Bang Energy. She even has her own brand called Meg Liz Swim and Sportswear. She is the company’s vice president of sales and design, as well as its main brain. He has four daughters and one son. His net worth is estimated at around $124 million.
In 2020, the South Florida Business Journal Award recognized Bang Energy as one of the fastest growing companies of the year. Owoc is also very popular online with 1.1 million Instagram followers. By 2020, Bang has become the third best-selling energy drink in the US.
To date, the company has about 30 patents and 500 trademarks. As CEO of Bang, Ovok has also made sure that drinks and supplements are available to universities as well.
In April 2020, Bang entered into an exclusive distribution deal with PepsiCo. But by October of that year, the deal fell through. The agreement was terminated by Bang because Owoc claims that Pepsi is not up to their standards. Later in April 2022, Vital Pharmaceuticals filed a trademark infringement lawsuit with Monster Beverage. Vital had to pay $185 million in damages and legal fees, and Monster received a 5% royalty on sales of all Bang Energy drinks.
Despite these challenges, Bang Energy is still a huge success and has been producing the highest quality products for over 27 years.
A truly inspiring person who saw a serious problem affecting millions of people and was looking for a way to help them overcome this problem. Despite being 61 years old, Bang’s CEO is full of energy and enthusiasm for the future, stating, “People, not products, will make us number one.”