If you are part of the business world, you must have heard of this book by Ram Charan. What the CEO wants you to know is undoubtedly an insightful text that helps employees understand the fundamentals of the business and how to advance their careers.
Even outside of the book, if you want to move up the corporate ladder, you must do your best to live up to your CEO’s expectations. But how do you do it if you don’t know what the CEO wants you to know?
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How do you meet your job requirements and satisfy your CEO?
If you don’t understand how your organization works, you will never be able to perform well. Everyone wants to expand their career. People dream of making more money and making a significant contribution to their company.
More often than not, however, they don’t understand why their ideas aren’t valued by leaders. They feel they are not being heard or appreciated. But have you tried thinking from a different point of view? Is it possible that the reason you are not being noticed is because your contributions are not aligned with the long-term goals of the company?
It’s pretty standard practice for CEOs to spend some time explaining their business models to their new hires. This ensures that employees understand expectations.
Keep in mind that every business is more or less the same inside. Indeed, at a deeper level, you will find that all companies have the same building blocks. They are based on four factors.
- Attract your target audience by suppressing competition
- Generate income
- Ensure sufficient ROI
- grow well
This is the main goal of any company. And if there’s one thing you need to remember about what the CEO wants you to know, it’s this. you should be clear about how you can contribute to all four of these factors for the benefit of the company.
What the CEO Wants You to Know: Details and More
It’s easy to believe that even though you’re doing your best, you’re not getting the rewards you deserve. However, you cannot count on the goodwill of the CEO if your efforts do not bring any results for the company.
How to attract the target market
The CEO expects his employees to understand how to serve the target audience. Every business works with one goal, to create customers.
The company must not only generate sales, but also make sure to stay ahead of its competitors. So the CEO wants you to know how to beat the competition, how to increase sales, and get the most exposure for your products and services.
Much of this has to do with customer experience and reliability. So if you want to move up the corporate ladder, always prioritize what the client wants. Only in this case you can count on what you dream about.
Keep in mind that revenue is affected not only by sales, but also by cash flow. You must take investment into account as well. The CEO expects you to know both incoming and outgoing cash flows.
You should be aware that even if you make a sale today, it will take some time before the money is credited to the company. Understanding the concept of cash generation and how important the timing of payments is is critical.
Interestingly, everyone can play a role in influencing the cash flow of an organization. Contrary to popular belief, the responsibility for this lies not only with the finance department. You too can make some changes and adjustments to change the script. And your CEO wants you to know that.
return on investment
The purpose of a business is to make a profit through investment. Sufficient ROI is critical to the smooth running of an organization. Needless to say, high ROI is good for business.
You don’t have to focus only on profits. If you want a promotion, think about speed too. You need to know how long it takes to complete an order. The CEO wants the employee to be aware of business inventory and the need for restocking.
Some of these things may not be part of your job responsibilities. However, if you want to be noticed and promoted in your career, you need to broaden your horizons and understand your company better. This will give a clear indication that you are truly loyal to the company and intend to do whatever it takes to make it grow.
And finally, every CEO wants his company to grow. You cannot expect anyone to be satisfied with a small market. They will always strive to expand. The question is, what role can you play in this?
If the company does not modernize or work on development, it will be transferred to competitors. And if you want your career to grow, it will work in your favor to make your company grow too.
Of course, the CEO expects you to understand the importance of company growth. He wants you to come up with ideas and strategies that can take your business to the next level. Also, at the same time, it is very important that you know what your competitors are up to.
CEO wants you to know everything
We are not kidding! Every CEO expects his employees to always be one step ahead. He expects his team to understand his requirements even before he talks about them. Once you understand this, you will realize that it has become much easier to make progress in your career.