How to make a competitive business by being unique

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Throughout our lives, we are told that in order to succeed, we must be the best. To make something of ourselves, we must stand above everyone else. We measure success by how competitive we are, and it’s the same with failure. Failure is defined by our inability to live up to these expectations. Lagging behind the desired goal.

I’m here to tell you that this is all a myth. Success is not measured simply by being better than your competitors. You may never be able to compete with Google, McDonalds and Microsoft in the world, you will never be able to sell as many books as J.K. Rowling, but you can ALWAYS offer the masses something unique, something special, something which may mean nothing to people. everything, but can mean everything to some.

This is easier said than done. Coming up with a truly unique entrepreneurial idea is no easy task. This requires preparation – research and evaluation – and, above all, it takes time. No one, or at least very few, became overnight celebrities in the business world. But over time, everything can and will be achieved, even if 99 out of 100 attempts fail, this one success changes everything in the world.

Tips for Building a Competitive Business

Increase your perceived value

My blog is still a relatively small fish in a big pond, but I was able to make a name for it by doing something that is quite rare in the community. I focus on people – I engage my readers across platforms (blog, twitter, email) and make them feel appreciated and valued as part of my online community. This practice can be seen on different platforms. Why can independent coffee shops survive (and thrive) when there’s a Starbucks on every corner? Because they have increased the perceived value of their product through superior customer service. If you make people fall in love with you and your brand, they will keep coming back for more.

Do research and ask questions

When I give advice, the first thing I say to someone is ask me questions. It seems simple, but it is often forgotten. Life in a startup goes hand in hand with the desire to do everything for yourself, which means that asking questions can sometimes be seen as a sign of weakness. My opinion: asking a question is a sign of great strength and humility. This shows that yes, you may not know the answer, but you are hungry enough for knowledge to reach out and ask someone else. Don’t be afraid to admit that you’re not a know-it-all. Because, well, you’re not.

Confidence sells

I am still in the infancy of my entrepreneurial life. It remains to be determined where I will be in a year or even a month. Although I may not be Tim Ferriss, Gary Vaynerchuk or Chris Brogan, I make a name for myself because I am confident in my abilities. I know what I can do and, more importantly, I know what limits are in front of me. If you can sell yourself, and sell yourself well, everything else will fall into place. Exude confidence (not cockiness) in who you are and, above all, in what results you can and will deliver to your clients.

Use Doubt and Confusion as Motivation

Despite all this, whatever your situation, when you step out of the corporate world and take that leap of faith into startup life, you will have doubters, haters, and skeptics. The best advice I can give? Do not ignore them, use doubt, anxiety, confusion and frustration to motivate, push and succeed. A month ago, I never thought I’d be making enough money (as a freelancer/entrepreneur) to pay the bills, but now I busted my ass and made it happen. Will I have food on the table next month? It has yet to be determined, and it is this unknown that keeps me hungry and keeps me going.

Keep persisting, don’t slow down, never stop there – you’re better than you think. If you want others to believe in you, you must first believe in yourself.

Related article: 62 business leaders answer: what does success mean to you?


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