If you want to successfully attract an audience to your site, you need to incorporate SEO techniques and SEO positioning into your routine.
You might think that learning SEO takes a lot of time. And if you are a student who combines website work and college studies, you probably do not have much free time. The college curriculum itself is quite dense and leaves little room for other pursuits.
Students are always busy trying to meet deadlines and write various papers such as essays or case studies. If so, professional services WritePaper.com ready to help at any time. This is an academic writing service that helps students with all types of college jobs. Experienced writers offer help with writing, editing and proofreading even on short notice. So, if you are sorely short of time or you are not confident in your abilities, they will help.
This is a great opportunity to keep up with your studies, have more free time for other activities and learn from the experts.
When it comes to SEO, of course, there are subtleties here, but the basics are pretty simple. In this guide, you’ll learn all the basics a beginner needs to know in order to rank higher in SEO.
What is SEO?
SEO stands for Search Engine Optimization. It is a set of techniques that ensure that a web page ranks high in search engines. This ranking means that your page will be higher in the search results.
If you search for something on Google or Bing, you rarely end up on the second page of search results. All relevant in any case are at the top. Therefore, to make any site visible to people, it must be optimized.
Why is SEO important?
SEO is the best way to get organic traffic. These are users who come to your platform from a search engine. Do you run Shop online or a blog, you need people to be able to find it. It doesn’t matter how good the content or product is if no one knows about it.
SEO offers benefits such as:
- Free traffic to the site (no need to pay for advertising or promotions);
- This greatly increases the overall traffic flow;
- Traffic is stable, especially for evergreen content (always useful);
- increases brand awareness;
- This ensures that even beginners can compete against popular platforms.
A lot of SEO can be done with free tools and available plugins. So this is one of the most effective and affordable ways to increase the audience of your website.
There is a lot of information out there about different techniques and tricks, so it can be overwhelming at first. That’s why it’s useful to understand how the hierarchy of SEO positioning needs works.
Here is the pyramid from bottom to top:
- Availability for crawling (the algorithm can find your page for analysis);
- Excellent content;
- keyword optimization;
- Outstanding user experience;
- Sharing content;
- On-page SEO, such as title, URL, and meta description.
To make sure you’re doing everything right, start at the first point and work your way down.
How to optimize your site for search engines
Now let’s take a detailed look at the steps to upgrade your student blogonline store or website for small business.
1. Ability to bypass
When you publish a site or page, Google eventually finds it on its own. However, you can speed up the process.
You can submit the site yourself. Find your sitemap by typing “nameofthesite.com/sitemap.xml” into your browser. After that, create a Google Search Console account (it’s free) and submit your sitemap there.
It’s pretty simple. You need to create unique and compelling content that is useful to people. Something that a specific target audience will be looking for. It is important to answer the purpose of the search. To find out what people are searching for, you can use sites like AnswerthePublic. It shows search terms related to any phrase or keyword you enter.
So if you are looking for beauty blog topics, you can find out what internet users are searching for.
3. Keyword Research
Keywords and phrases indicate the main topic of an article or post. It signals to the engine what you are writing about and who might need this information. This is what you enter into the search bar.
So if you use keywords like “self-guided travel” or “self-guided travel tips”, the page will rank for them. It will be compared with other works with the same keywords to find out which one is better.
There are short keywords like “digital marketing” or long keywords (LTK) like “how to create a Facebook ad campaign”.
It is much easier for LTKs to get a higher ranking because they are more specific and there is less competition. Consider how many pages rank for “easy recipes”. The competition is huge. But if you rank in the 15 Minute Vegan Recipes ranking, the competition is much lower.
4. User Experience
This refers to the technical aspects of SEO: loading speed, ease of use, great user experience, attractive design, etc. The page should be mobile friendly and readable. Also, make sure the navigation is user-friendly, the structure is logical, and people can easily read the content. Optimize layout, fonts, colors and speed.
From a technical point of view, you need to add Social Share buttons to the page. In terms of content, they need to be shared. Elements that enhance sharing:
- Content quality;
- Pictures (especially with cute animals);
- An engaging title;
- Data and facts that others may refer to.
This will increase the number of links to your site, which will show the credibility of the search engines.
6. Page optimization
This includes placing keywords in the title, meta description, and URL. In addition, you can add internal links to other pages, optimize images and videos, and structure content into manageable chunks.
Free SEO Tools
Here are some tools you can use to find relevant data and optimize your website:
- Google Analytics (all data about site performance and traffic);
- Keywords generator;
- Checking search results (traffic potential by topic);
- Keyword difficulty check (how difficult it is to rank);
- Yoast SEO (internal optimization tool);
- Ahrefs Webmaster Tools (find errors like missing titles or tags);
- Ahrefs Backlink Checker
- HARO (link opportunities).
By breaking down these basics, you can get a better page index and higher SEO positioning in search results.