How much does it cost to advertise on TikTok?

how much do tiktok ads cost logo

TikTok is part of a long line of social media apps aimed at teens and young adults. Since it appeared a few years ago, it has become one of the largest social networks in the world. However, even at the beginning, TikTok had to find its footing. This includes placement in an advertising program. Because of this, brands had to come up with innovative ways to advertise on TikTok, which then led to influencer marketing. But how much does a TikTok ad cost?

TikTok didn’t start working on ad content until the second half of 2018. It wasn’t until the following year that the ads began to gain momentum. In those early days there were many meetings about costs. It cost between $50,000 and $100,000 for a well-known brand to gain control of a well-known TikTok channel. For example, a hashtag challenge can cost up to $150,000 per week. But brands will spend extra money to promote the challenge.

TikTok has now introduced video ads, which are more accessible for brand ads on TikTok. If you have a brand that you want to advertise on TikTok or want to make money from ads, then below is all the information you need!

Official TikTok Advertising Program

While TikTok took a hot minute to advertise on their application, they have slowly but surely achieved social media success. Luckily, TikTok is very different from Instagram and Facebook, which means you don’t have to worry about getting the best spots for ad revenue.

Is TikTok a good advertising business?

TikTok is rapidly gaining popularity with its short videos. It has grown so much that it has been the most downloaded app for months on the Apple and Android app stores. Many brands, of course, want a piece of the successful pie, which leads to TikTok having Facebook, Twitter, YouTube, and LinkedIn accounts.

But running a TikTok account means you have to understand the demographics of your audience and customer base.

The creators of TikTok wanted to create an application targeted at youth under 18. But many continue to use the app even in old age. As of August 2022, 66% of TikTok users are under 30. With 1% of users aged 16 to 24 years.

TikTok is also a bit biased towards women due to the type of content. The app itself became famous for its online lip sync capability. Because of this, it is more popular among women than among men.

If you’re lucky, your business could serve young women. In this case, you should start a TikTok channel. However, if your business is more Boomer or Generation X related, you might want to try something different.

They are expensive

You may have seen a lot of ads on TikTok from big companies like Disney. It makes sense because of how much money they have on hand. While they’re less likely to complain about ad spend, it can actually be more expensive than older social networks like Facebook and Instagram.

TikTok may charge you for ads on their service because they are still new. They can do this because TikTok knows advertisers won’t leave for other sites that are more competitive.

TikTok ads start at exactly $10 CPM (value of 1,000 views). They also require you to spend at least $500 on your marketing campaign.

Advertising on TikTok

There are many ways to market an app. For example, you can work with famous influencers by asking them to promote your brand. This can lead to a good relationship with the influencer so it will get back to their audience. It is still the most cost-effective way to promote your brand at the moment.

You can also promote your brand on your own TikTok channel. Create brand videos and include them in TikTok trends, such as different issues that happen every day, or you can share your content on other social platforms.

Conclusion

TikTok is a famous brand that now has over 2 billion users worldwide. Its format for making short videos is becoming more and more popular among the younger generation. TikTok is not the first social network to do what it does. Vine and Musical.ly have made short videos famous, while Facebook, Twitter and Instagram are known for their ads. Combining these aspects together creates lightning in a bottle.

Now that you know how much TikTok ads cost, the best thing to do is start a powerful marketing campaign so people can see you and what you have to offer the world.

LEAVE A REPLY

Please enter your comment!
Please enter your name here