Especially for entrepreneurs or small business owners, separating and balancing your personal and business lives is an ongoing challenge. In our digital age, this juggling can be even more difficult to manage on social media. Here we discuss how to best balance your personal and business social media accounts, giving you a clear professional message and a greater sense of freedom.
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Social media for business growth
Following in the footsteps of some of the most successful and entrepreneurial minds like Elon Musk, social media platforms can be a powerful business tool when used the right way.
Presenting yourself on social media in an engaging and authentic way can be incredibly rewarding for your brand or business. But just because you’re using your chosen social media platform to promote your business, it’s better not to look like a salesperson. Provide content that educates and targets your subscribers. According to CNBC reportcompanies should focus on three platforms: Facebook, Instagram and TikTok.
As a business owner, your goal when using social media is to reach your target audience. In addition, it is necessary to maintain a consistent brand image and message. Your key demographic isn’t necessarily high school friends or cousins. So having an account to chat with them individually just makes sense.
Keep your personal life private
What you post online will follow you wherever you go. Thus, in order to maintain a professional image, it is important to either keep your personal life and social media accounts private, or at least control them. There is a fine line between being relative and unprofessional, or worse, unacceptable.
Unfortunately, scammers are always looking for ways to get access to personal data. So, whether or not you’re a big social media user, it’s always a good idea to have a high level of online security. This ExpressVPN article highlights some of the reasons why your private messages should be private, including issues with stalking or cyberbullying. Unfortunately, the lack of a clear line between personal and personal can be harmful. Luckily, there are now useful tools that anyone can use to improve their safety when using social media.
New York Times describes some simple steps to keep your social media accounts safe online. Some other tips include not linking a private social media account to a public or business one. Also, ask others not to tag you in their posts.
Take some time to review the privacy settings of each of your social media accounts, both personal and private. This ensures that you are not vulnerable.
Social media, no doubt, has many benefits for promoting business and connecting with customers. When it comes to our personal lives, while social media still has many benefits, there’s a lot to be said for maintaining privacy. It may take some thought and effort to separate your two lives on social media, but it’s worth it.