9 Tips for Creating Sales Product Videos

creating product videos makeup

Selling goods online is easy and difficult at the same time. It’s very easy to get started and create a seller account on e-commerce platforms like Amazon and eBay. However, it is difficult for your products to stand out from the competition. While brick-and-mortar retailers face local competition from other stores, e-commerce retailers compete with merchants from all over the world. For better or worse, the Internet has created one giant retail market. So how do you make your products stand out online? Creating professional product video what they are selling. Gone are the days when a few product photos were enough to entice shoppers to click buy. These days, you also need to have high quality videos of your product in action for your viewers.

Did you know 73% of all US adults Are they more likely to make a purchase after watching an online video explaining a product or service? In other words, a product video can make or break your product.

What is a product video?

The product video is a short video that shows how the product works and walks through its main features. This is another marketing tool to help sell your product.

Product videos can be in a slightly different form, such as product teaser/promotional videos, product explainer videos, and product demo/training videos. Each is similar with slight differences.

  • Product teaser/promo videos promote a new product that will be released soon. This is meant to create anticipation and excitement for the product so that when it comes out you already have customers waiting to buy (the pre-order option works well here).
  • Explainer videos about products Explain what the product does, how it works, and sometimes the story behind it (for example, an explainer video might explain how your product was invented to meet a unique need).
  • Product Demo/Tutorial Videos show how to use the product. They are usually a step-by-step guide to help new customers learn how to use the product on their own.

Tips for creating a sales video about a product

Now that you know what a product video is and what types of product videos exist, let’s look at how to create a video that sells. To be effective, your product video should do the following:

People are attracted to stories. Stories resonate with our emotions and make us feel like we’re part of something bigger. You can use this human tendency in your product videos. Tell a story about how your product was invented, or tell a story about how it made someone’s life better. If a story connects with your audience on an emotional level, they are more likely to buy it.

  • Show the product in action

Potential customers don’t just want to see the product. They also want to see it in action. This gives them context and helps them imagine how they themselves will use the product.

For example, if you sell soccer balls, your product video should include footage of players kicking a soccer ball. A soccer ball video by itself won’t have the same effect.

human attention span getting shorter. So when creating a sales video about a product, do not make it too long, otherwise you will lose viewers. Ideally less than a minute.

Focus on including only the most important information in the product video and excluding any impromptu material. Speak briefly and sweetly.

Not every product video has animation, but the ones that do have a distinct advantage: animation is captivating.

Whatever you’re selling, animation makes a lasting impression. It’s easy to understand, it’s fun and interesting, and it can be updated without reshoots.

The right background music can set the tone for your product video. Looking for something exciting and fast paced? Try rock music. Do you want to feel calmer? Try some ambient background sounds.

Background music helps to amplify the emotion you are trying to convey to the viewer.

A product video is much more effective when it features happy customers. Viewers want to know that other people already like your product. They don’t want to feel like they’re taking a risk with you. They need social proof.

See if you can get some of your existing customers to participate in your product video. If the customer really likes the product, they may be happy to help.

Make your product video engaging by keeping the narrative conversational. This means speaking in a casual tone and in the second person (using the pronouns “you” and “your”).

This will help viewers feel that the product video speaks directly to them, which will increase the likelihood that they will watch it.

  • Include a call to action (CTA)

Every product video needs a call to action (CTA) at the end. This tells viewers what steps to take if they are interested in your product.

The lack of a CTA means the viewer is stuck, not knowing what to do.

Lastly, make your product video easy to share so it spreads further. You can do this by including social media sharing buttons and a video link that viewers can copy and paste to send wherever they like.

Final Thoughts

After all, a product video is a work of art. You want it to be visually enticing, entertaining, educational, and inspiring at the same time.

If you can make your product video meet all of the above requirements, you’ve won. This will help convert buyers and get them to buy. So don’t miss out. Hire someone to make a product video for you today!

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